Delhi, India
22:23 UTC
Vanshika
Strategy, design, and storytelling — handled.
About
There’s a reason why some brands click instantly, and others don’t. I work in that reason.
I’ve spent years crafting the kind of marketing, design, and storytelling that’s felt. Because most people scroll. I want them to stop.
Not because it’s loud, but because it’s undeniably clear.
The kind of clarity that makes you trust a brand. The kind of elegance that doesn’t feel dressed up.
This doesn’t exist to show you everything I’ve done. It’s here to show you I know what I’m doing.
Experience
Content Marketer
Founder Thesis
·
2025
Where founders talk scale, and the right audience listens.
Founder Thesis was already interviewing some of India’s top SaaS founders.
The content was gold, but it wasn’t getting seen.
That’s where I came in.
→ Reimagined visual identity across thumbnails, quote cards & clips to boost episode CTR
→ Used tools & techniques to scale up post frequency
→ Planned weekly distributions with hooks designed for founders, operators & product people
→ Tracked analytics across formats and used those insights to sharpen performance
The results?
→ Saved 25+ content hours/month with a strategic pipeline
→ 8/10 new listeners discovered the podcast through social content
→ 15+ episodes repurposed into scroll-stopping micro-content with 2x retention boost
→ 750+ newsletter sign-ups through lead magnets & episode-driven value content
→ 200% increase in click-throughs on episode links from social posts
Content Marketer
Founder Thesis
·
2025
Where founders talk scale, and the right audience listens.
Founder Thesis was already interviewing some of India’s top SaaS founders.
The content was gold, but it wasn’t getting seen.
That’s where I came in.
→ Reimagined visual identity across thumbnails, quote cards & clips to boost episode CTR
→ Used tools & techniques to scale up post frequency
→ Planned weekly distributions with hooks designed for founders, operators & product people
→ Tracked analytics across formats and used those insights to sharpen performance
The results?
→ Saved 25+ content hours/month with a strategic pipeline
→ 8/10 new listeners discovered the podcast through social content
→ 15+ episodes repurposed into scroll-stopping micro-content with 2x retention boost
→ 750+ newsletter sign-ups through lead magnets & episode-driven value content
→ 200% increase in click-throughs on episode links from social posts
Content Marketer
Founder Thesis
·
2025
Where founders talk scale, and the right audience listens.
Founder Thesis was already interviewing some of India’s top SaaS founders.
The content was gold, but it wasn’t getting seen.
That’s where I came in.
→ Reimagined visual identity across thumbnails, quote cards & clips to boost episode CTR
→ Used tools & techniques to scale up post frequency
→ Planned weekly distributions with hooks designed for founders, operators & product people
→ Tracked analytics across formats and used those insights to sharpen performance
The results?
→ Saved 25+ content hours/month with a strategic pipeline
→ 8/10 new listeners discovered the podcast through social content
→ 15+ episodes repurposed into scroll-stopping micro-content with 2x retention boost
→ 750+ newsletter sign-ups through lead magnets & episode-driven value content
→ 200% increase in click-throughs on episode links from social posts
Social Media Manager
Onavid
·
2025
Proof that ROI and good taste can co-exist.
This wasn’t about loud marketing. At Onavid, I had to make brands show up like they had something worth saying — and knew how to say it well.
→ Designed static & motion ad creatives across D2C, lifestyle brands
→ Revamped content calendars to balance trends with long-term brand recall
→ Created campaigns for higher ROI
→ Supported growth across client social handles by refining both content and delivery
The results?
→ 4.2x ROAS on top-performing ad creatives
→ 150% jump in story tap-throughs with motion-led visuals
→ Cut asset turnaround time by 40% with a smarter design-production pipeline
→ 6 client brands reported higher ad recall after creative revamp
Social Media Manager
Onavid
·
2025
Proof that ROI and good taste can co-exist.
This wasn’t about loud marketing. At Onavid, I had to make brands show up like they had something worth saying — and knew how to say it well.
→ Designed static & motion ad creatives across D2C, lifestyle brands
→ Revamped content calendars to balance trends with long-term brand recall
→ Created campaigns for higher ROI
→ Supported growth across client social handles by refining both content and delivery
The results?
→ 4.2x ROAS on top-performing ad creatives
→ 150% jump in story tap-throughs with motion-led visuals
→ Cut asset turnaround time by 40% with a smarter design-production pipeline
→ 6 client brands reported higher ad recall after creative revamp
Social Media Manager
Onavid
·
2025
Proof that ROI and good taste can co-exist.
This wasn’t about loud marketing. At Onavid, I had to make brands show up like they had something worth saying — and knew how to say it well.
→ Designed static & motion ad creatives across D2C, lifestyle brands
→ Revamped content calendars to balance trends with long-term brand recall
→ Created campaigns for higher ROI
→ Supported growth across client social handles by refining both content and delivery
The results?
→ 4.2x ROAS on top-performing ad creatives
→ 150% jump in story tap-throughs with motion-led visuals
→ Cut asset turnaround time by 40% with a smarter design-production pipeline
→ 6 client brands reported higher ad recall after creative revamp
Brand & Communications Manager
Skéft Studios
·
2024
Big on 3D. Ready to scale in 2D.
Skéft Studios was known for cutting-edge 3D development. But when it came to social presence — both theirs and their clients’ — it needed more direction, more structure, and more story.
→ Managed 4+ client accounts across industries — from daily content to brand voice
→ Handled Skéft’s own social channels to better reflect its premium service edge
→ Built & executed communication systems across stakeholders — from feedback loops to publishing flow
→ Acted as the bridge between brand, audience, and client expectations — ensuring it all felt aligned
The results?
→ 3.5x growth in client page engagement in 6 weeks
→ Response time cut by 60% through structured communication management
→ Boosted follower quality: less vanity, more leads & relevant reach
→ Reduced churn risk by creating clearer brand-client comms and feedback handling
Brand & Communications Manager
Skéft Studios
·
2024
Big on 3D. Ready to scale in 2D.
Skéft Studios was known for cutting-edge 3D development. But when it came to social presence — both theirs and their clients’ — it needed more direction, more structure, and more story.
→ Managed 4+ client accounts across industries — from daily content to brand voice
→ Handled Skéft’s own social channels to better reflect its premium service edge
→ Built & executed communication systems across stakeholders — from feedback loops to publishing flow
→ Acted as the bridge between brand, audience, and client expectations — ensuring it all felt aligned
The results?
→ 3.5x growth in client page engagement in 6 weeks
→ Response time cut by 60% through structured communication management
→ Boosted follower quality: less vanity, more leads & relevant reach
→ Reduced churn risk by creating clearer brand-client comms and feedback handling
Brand & Communications Manager
Skéft Studios
·
2024
Big on 3D. Ready to scale in 2D.
Skéft Studios was known for cutting-edge 3D development. But when it came to social presence — both theirs and their clients’ — it needed more direction, more structure, and more story.
→ Managed 4+ client accounts across industries — from daily content to brand voice
→ Handled Skéft’s own social channels to better reflect its premium service edge
→ Built & executed communication systems across stakeholders — from feedback loops to publishing flow
→ Acted as the bridge between brand, audience, and client expectations — ensuring it all felt aligned
The results?
→ 3.5x growth in client page engagement in 6 weeks
→ Response time cut by 60% through structured communication management
→ Boosted follower quality: less vanity, more leads & relevant reach
→ Reduced churn risk by creating clearer brand-client comms and feedback handling
Content Strategist
Windesign Labs
·
2024
Design was never the problem. Discoverability was.
I worked behind the scenes on the personal brand of Windesign Labs’ founder, Jitu Raut, a Framer & Figma expert. His insights were gold. They just needed traction.
My role?
→ Research what works (and what doesn't) in the design content space
→ Strategize content types to break monotony and drive retention
→ Track what hits, double down, and keep the growth compounding
The results?
→ 3x follower growth in under 60 days (from ~4K to 12K+)
→ Boosted profile visits by 280% and impressions by 3.4x (all organic)
→ 500+ eBook registrations through organic campaigns
→ 3 strategic collaboration initiated
Content Strategist
Windesign Labs
·
2024
Design was never the problem. Discoverability was.
I worked behind the scenes on the personal brand of Windesign Labs’ founder, Jitu Raut, a Framer & Figma expert. His insights were gold. They just needed traction.
My role?
→ Research what works (and what doesn't) in the design content space
→ Strategize content types to break monotony and drive retention
→ Track what hits, double down, and keep the growth compounding
The results?
→ 3x follower growth in under 60 days (from ~4K to 12K+)
→ Boosted profile visits by 280% and impressions by 3.4x (all organic)
→ 500+ eBook registrations through organic campaigns
→ 3 strategic collaboration initiated
Content Strategist
Windesign Labs
·
2024
Design was never the problem. Discoverability was.
I worked behind the scenes on the personal brand of Windesign Labs’ founder, Jitu Raut, a Framer & Figma expert. His insights were gold. They just needed traction.
My role?
→ Research what works (and what doesn't) in the design content space
→ Strategize content types to break monotony and drive retention
→ Track what hits, double down, and keep the growth compounding
The results?
→ 3x follower growth in under 60 days (from ~4K to 12K+)
→ Boosted profile visits by 280% and impressions by 3.4x (all organic)
→ 500+ eBook registrations through organic campaigns
→ 3 strategic collaboration initiated
Creative Designer
Sargamstaan
·
2023
A digital agency with great work. It just needed to look like it.
Sargamstaan knew digital, but their own presence wasn’t doing the talking.
I worked closely with the team to give their brand (and their clients') a social refresh that finally felt as good as the work they delivered.
→ Crafted branded grid systems that brought visual consistency across platforms
→ Wrote & strategised content to communicate capabilities without sounding templated
→ Streamlined their content calendar, approvals, and delivery for 2x faster turnaround
→ Designed for both the agency and select client accounts across industries
The results?
→ 160% increase in profile visits within 30 days
→ Saved 15+ hours/month through better creative systems & streamlined workflows
→ Introduced 3 new content pillars that boosted engagement by 2.3x
→ Revived 2 inactive client accounts with fresh branding & targeted content revamp
→ Turned Sargamstaan’s Instagram from an archive into a showcase
Creative Designer
Sargamstaan
·
2023
A digital agency with great work. It just needed to look like it.
Sargamstaan knew digital, but their own presence wasn’t doing the talking.
I worked closely with the team to give their brand (and their clients') a social refresh that finally felt as good as the work they delivered.
→ Crafted branded grid systems that brought visual consistency across platforms
→ Wrote & strategised content to communicate capabilities without sounding templated
→ Streamlined their content calendar, approvals, and delivery for 2x faster turnaround
→ Designed for both the agency and select client accounts across industries
The results?
→ 160% increase in profile visits within 30 days
→ Saved 15+ hours/month through better creative systems & streamlined workflows
→ Introduced 3 new content pillars that boosted engagement by 2.3x
→ Revived 2 inactive client accounts with fresh branding & targeted content revamp
→ Turned Sargamstaan’s Instagram from an archive into a showcase
Creative Designer
Sargamstaan
·
2023
A digital agency with great work. It just needed to look like it.
Sargamstaan knew digital, but their own presence wasn’t doing the talking.
I worked closely with the team to give their brand (and their clients') a social refresh that finally felt as good as the work they delivered.
→ Crafted branded grid systems that brought visual consistency across platforms
→ Wrote & strategised content to communicate capabilities without sounding templated
→ Streamlined their content calendar, approvals, and delivery for 2x faster turnaround
→ Designed for both the agency and select client accounts across industries
The results?
→ 160% increase in profile visits within 30 days
→ Saved 15+ hours/month through better creative systems & streamlined workflows
→ Introduced 3 new content pillars that boosted engagement by 2.3x
→ Revived 2 inactive client accounts with fresh branding & targeted content revamp
→ Turned Sargamstaan’s Instagram from an archive into a showcase
Education
CBSE Sr. Sec. [High School]
Aryaman Public School
·
2023-2025
Somewhere between psychology chapters and class presentations, I realised I liked making things make sense. And maybe look good while at it.
CBSE Sr. Sec. [High School]
Aryaman Public School
·
2023-2025
Somewhere between psychology chapters and class presentations, I realised I liked making things make sense. And maybe look good while at it.
CBSE Sr. Sec. [High School]
Aryaman Public School
·
2023-2025
Somewhere between psychology chapters and class presentations, I realised I liked making things make sense. And maybe look good while at it.
Certifications
Skills / Stack
Adobe
Canva
Meta
Figma
AI Tools (Hell Lot)
HTML/CSS
& More
Languages
Hindi
Native
Hindi
Native
Hindi
Native
English
Fluent
English
Fluent
English
Fluent
Spanish
Beginner
Spanish
Beginner
Spanish
Beginner
Korean
Beginner
Korean
Beginner
Korean
Beginner