Delhi, India
22:55 UTC
Vanshika
Strategy, design, and storytelling — handled.
About
I’m a multidisciplinary creative professional who enjoys figuring out how things work and finding better ways to make them work. My experience spans content, design, video, social media, creator growth, brand communication, and AI-enabled workflows. I’ve worked across creators, startups, agencies, and brands, often moving between strategy and execution to turn ideas into clear, effective work.
I’m at my best when the problem isn’t neatly defined and I’m trusted to explore, build, and take ownership. I value work that challenges me, teaches me something new, and creates tangible impact.
Experience
Creative
Founder Thesis
·
2025
Experiment across creative, content, AI, and emerging workflows to identify new ways of improving how ideas are created, packaged, and distributed.
Work across 4+ clients, moving between creative direction, visual development, short-form content, brand systems, and strategic experimentation.
Develop and test AI-powered workflows and tools to automate repetitive processes, reduce manual effort, and expand the team’s creative capabilities.
Shape visual identities and content systems for podcasts and founder-led media, spanning thumbnails, social content, short-form formats, and brand communication.
Use audience behaviour, platform trends, and performance signals to experiment with creative formats and improve content effectiveness.
Contribute to a broader body of work that has generated 1M+ views across platforms, spanning creative, content, and social media projects.
Evolved from primarily executing creative assets to taking ownership of creative problems from idea to experimentation to implementation, working with considerable autonomy.
Social Media Manager
Onavid
·
2025
Managed social media and creative strategy for 6+ D2C and lifestyle brands, balancing brand positioning, content performance, and audience growth.
Designed and directed static and motion ad creatives, contributing to campaigns achieving up to 4.2× ROAS.
Reworked content calendars to balance trend-led content with long-term brand recall, strengthening consistency across client social channels.
Developed campaign concepts focused on improving engagement, conversion, and creative performance, rather than content output alone.
Increased Story tap-throughs by 150% through motion-led visual content and stronger creative direction.
Streamlined the design-production pipeline, reducing asset turnaround time by 40%.
Supported creative revamps across 6 client brands, with reported improvements in ad recall.
Brand & Communications Manager
Skéft Studios
·
2024
Managed 10+ client accounts across diverse industries, overseeing social media strategy, content direction, brand voice, and day-to-day communication.
Led Skéft’s own social presence, refining its communication and visual direction to better reflect its premium 3D and digital capabilities.
Built structured communication systems across clients and internal stakeholders, reducing response times by 60% and improving feedback and publishing workflows.
Acted as the bridge between brand, audience, and client expectations, ensuring creative output remained aligned with strategic and business objectives.
Contributed to 3.5× growth in client page engagement within 6 weeks through stronger content direction and communication.
Improved follower quality and relevance by shifting content toward more targeted, audience-led communication.
Strengthened client communication and feedback processes, contributing to lower churn risk and stronger account relationships.
Content Strategist
Windesign Labs
·
2024
Led content strategy for the personal brand of Jitu Raut, a Framer & Figma expert, focusing on discoverability, audience growth, and content performance.
Researched audience behaviour and content trends to diversify formats, improve retention, and identify high-performing content opportunities.
Used performance analytics to refine content direction and scale formats that consistently demonstrated traction.
Achieved 3× follower growth in under 60 days, scaling the account from ~4K to 12K+ followers organically.
Generated 1.5M+ organic views, alongside a 3.4× increase in impressions and 280% growth in profile visits.
Generated 500+ eBook registrations through organic campaigns and initiated 3 strategic collaborations to expand reach.
Creative Designer
Sargamstaan
·
2023
Developed branded social media systems for the agency and select client accounts, establishing stronger visual consistency and brand communication.
Introduced 3 new content pillars, driving a 2.3× increase in engagement.
Increased profile visits by 160% within 30 days through a refreshed content and visual strategy.
Streamlined content planning, approvals, and delivery to achieve 2× faster turnaround and save 15+ hours/month.
Revived 2 inactive client accounts through targeted content and branding revamps.
Education
CBSE Sr. Sec. [High School]
Aryaman Public School
·
2023-2025
Somewhere between psychology chapters and class presentations, I realised I liked making things make sense. And maybe look good while at it.
B.Sc Psychology
O.P. Jindal Global University
·
2025-2028
Somewhere between psychology chapters and class presentations, I realised I liked making things make sense. And maybe look good while at it.
Certifications
Skills / Stack
Adobe
Canva
Meta
Figma
AI Tools (Hell Lot)
HTML/CSS
& More
Languages
Hindi
Native
English
Fluent
Spanish
Beginner
Korean
Beginner