Delhi, India
22:55 UTC
Vanshika
Strategy, design, and storytelling — handled.
About
I’m a multidisciplinary creative professional who enjoys figuring out how things work and finding better ways to make them work. My experience spans content, design, video, social media, creator growth, brand communication, and AI-enabled workflows. I’ve worked across creators, startups, agencies, and brands, often moving between strategy and execution to turn ideas into clear, effective work.
I’m at my best when the problem isn’t neatly defined and I’m trusted to explore, build, and take ownership. I value work that challenges me, teaches me something new, and creates tangible impact.
Experience
Creative
Founder Thesis
·
2025
Built 5+ AI tools, workflows, & automations across 4+ projects, reducing repetitive creative and operational work by ~60%.
Work across 4+ clients, moving between creative direction, visual development, short-form content, brand systems, and strategic experimentation.
Contribute to a broader body of work that has generated 1M+ views across platforms, spanning creative, content, and social media projects using audience behaviour, platform trends, and performance signals.
Evolved from primarily executing creative assets to taking ownership of creative problems from idea to experimentation to implementation, working with considerable autonomy.
Social Media Manager
Onavid
·
2025
Managed social media and creative strategy for 6+ D2C and lifestyle brands, balancing brand positioning, content performance, and audience growth.
Created static and motion ad creatives delivering up to 4.2× ROAS and 150% higher Story tap-throughs, while balancing trends with brand recall.
Reworked content calendars to balance trend-led content with long-term brand recall, strengthening consistency across client social channels.
Developed campaign concepts focused on improving engagement, conversion, and creative performance, rather than content output alone.
Brand & Communications Manager
Skéft Studios
·
2024
Managed 10+ client accounts alongside Skéft’s own brand, owning content direction, brand voice, client communication, feedback, and publishing.
Standardised briefing, feedback, approval, & publishing workflows to cut response time by 60% and revision cycles by 40%.
Drove 3.5× higher engagement while improving follower quality toward relevant reach, leads, and business-fit audiences.
Content Strategist
Windesign Labs
·
2024
Led content strategy for Jitu Raut’s Framer/Figma personal brand, using niche research, format experimentation and performance data to scale what worked.
Achieved 3× follower growth, generating 1.5M+ organic views, 3.4× impressions and 280% more profile visits.
Turned organic content into 500+ eBook registrations and 3 collaborations, extending growth beyond reach and followers.
Creative Designer
Sargamstaan
·
2023
Rebuilt their social presence and client accounts across visual systems, content strategy and brand messaging.
Introduced 3 content pillars, driving 2.3× engagement and 160% more profile visits in 30 days, while reviving 2 inactive client accounts.
Streamlined content planning, approvals, and delivery to achieve 2× faster turnaround and save 15+ hours/month.
Education
CBSE Sr. Sec. [High School]
Aryaman Public School
·
2023-2025
Somewhere between psychology chapters and class presentations, I realised I liked making things make sense. And maybe look good while at it.
B.Sc. Psychology
O.P. Jindal Global University
·
2025-2028
Exploring human behaviour, cognition, and decision-making alongside a career in creative strategy and digital media.
Certifications
Skills / Stack
Adobe
Canva
Meta
Figma
AI Automation
LLM Workflows
Creative Strategy
Storytelling
Marketing
Languages
Hindi
Native
English
Fluent
Spanish
Beginner
Korean
Beginner